Hana Lili
Visual storytelling for an emerging Indie Pop-Artist
Since February 2024, I've transformed indie pop artist Hana Lili's visual brand through striking photography, dynamic videography, and strategic social media management. My work has catapulted her digital presence, nearly doubling her TikTok following and generating over 145,000 Instagram views during her UK tour alone. The compelling visual narrative I've created has not only elevated Hana's artistry and driven meaningful fan engagement but played a crucial role in helping her secure a record deal. Through witty vlogs and electrifying performance visuals, my content strategy has proven to be a game-changer for her career trajectory.
The story so far
Iconic
Content campaign generated 600,000+ Spotify streams.
Bedroom Floor
Drove long-tail streaming growth beyond launch week.
Taking Care Of Myself
Instagram Reels campaign drove 10K+ shares and saves
Figure It Out
Organic UGC campaign drove sustained growth post-release.
UK Tour
Supported Hana in her London, Birmingham, and Glasgow tour dates with social content, photography, and videography. Content campaign surrounding tour reached over 200,000 people.
ALBUM A/W ‘25
Working with Hana’s label to develop and execute her album launch campaign.
Content highlights
@hanalili Iconic out now #newmusic #altmusic ♬ original sound - Hana Lili
@hanalili Iconic out on the 19th April 🤍🎀❤️🔥 #newmusic #iconic ♬ Iconic - Hana Lili
@hanalili stay hydrated folks 😇🤘✨ #hanalili #roadtrip ♬ Chopin Nocturne No. 2 Piano Mono - moshimo sound design