Hana Lili
Visual storytelling for an emerging Indie Pop-Artist
Since February 2024, I've transformed indie rock artist Hana Lili's visual brand through striking photography, dynamic videography, and strategic social media management. My work has catapulted her digital presence, doubling her TikTok following. The compelling visual narrative I've created has not only elevated Hana's artistry and driven meaningful fan engagement but played a crucial role in helping her secure a record deal. Through witty vlogs and electrifying performance visuals, my content strategy has proven to be a game-changer for her career trajectory.
Tour content highlights
@hanalili Rotterdam !! I’m so excited to be supporting @Mouth Culture ♬ original sound - Hana Lili
@hanalili Sick of myself in Rotterdam supporting Mouth Culture #newmusic #rockmusic #femalerock ♬ original sound - Hana Lili
@hanalili who would win in a fight me or @Mouth Culture ♬ original sound - Hana Lili
@hanalili Iconic out now #newmusic #altmusic ♬ original sound - Hana Lili
more content …
@hanalili This is me, real. Plant doesn’t grow the day u sow thr seed #vlog #skateboarding ♬ original sound - Hana Lili
@hanalili Messy dark garage, glad I’m not home alone
♬ Sick of Myself - Hana Lili
@hanalili When you know it’s the end #newmusic ♬ original sound - Hana Lili
@hanalili Sick of myself live in Brussels #newmusic #rockmusic #femalerock ♬ original sound - Hana Lili
The story so far
Iconic
Content campaign generated 600,000+ Spotify streams.
Bedroom Floor
Drove long-tail streaming growth beyond launch week.
Taking Care Of Myself
Instagram Reels campaign drove 10K+ shares and saves
Figure It Out
Organic UGC campaign drove sustained growth post-release.
UK Tour
Supported Hana in her London, Birmingham, and Glasgow tour dates with social content, photography, and videography. Content campaign surrounding tour reached over 200,000 people.
ALBUM A/W ‘25
Working with Hana’s label to develop and execute her album launch campaign.