Brand Design for
Tiny Studios
Brief
Tiny Studios’ branding, which originated from a freelancer's identity, was no longer reflective of the growth of the company and aligned with the company's desired customer base. The youthful branding began to hinder the further growth of the Tiny Studios brand. Moreover, the current branding identity failed to address the specific needs and preferences of each client group.
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To establish Tiny Studios as a reputable production house, it was imperative to convey its professionalism and expertise in the industry. This challenge involved repositioning the brand to reflect the company's growth and capabilities, elevating its status among competitors.
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Balancing maturity and playfulness in the brand identity was crucial for Tiny Studios. While the brand needed to be perceived as professional and mature, it also had to retain a touch of playfulness that aligned with the company's brand story and values. This challenge involved capturing the essence and character of Tiny Studios in a visually appealing and cohesive brand identity.
